Raymond Robinson serves as the Strategic Director for Next Gen Broadcasting at Crown Castle International.
He is responsible for leading CCI’s go-to-market strategy and growing strategic partnerships with broadcast industry ecosystem partners.
Raymond is an active member of the ATSC and participates in various committees, including PT4 & 6, TG3, S31-33 and S38. His goal is to help the ATSC accelerate full 3.0 adoption and awareness across all broadcasters. Raymond brings a global perspective, having worked in Asia and Europe for more than 15 years and being a native of Jamaica. His experience will serve the ATSC well as it navigates geo-political, cultural and economic issues as 3.0’s is implemented in the Caribbean, Mexico and Latin America.
A transformational business executive, Raymond has held various leadership roles throughout his 28 year career in the global telecom industry. At NTT Communications, he was successful in closing and managing large multi-million- dollar contracts, turning around flat performances, exceeding quotas and attracting, motivating and retaining top sales talent. His ability to quickly grasp technology and business concepts, made him an indispensable trusted advisor to various C-Level executives at global F500 corporations. His customers included global brands such as Abbott Labs, Bank Of America, Ford, CME, Pfizer, Sherwin Williams and Mary Kay Inc. Between 2007-2013, the NTT South Team delivered revenues of $48Million TCV under Raymond’s leadership. He has held similar successful leadership roles at Zones Inc and Global Cloud Exchange.
Raymond holds a MBA in Marketing and International Business from Kellstadt Graduate School of Business at DePaul University and a BSc in Economics and Management (Honors), from the University of The West Indies. Thunderbird University awarded him a Diploma in International Telecommunications Management.