Full Name
Adrienne Roark
Job Title
President
Company
CBS Telrevisions Stations
Bio
Veteran CBS executive Adrienne Roark was named president, content development and integration, CBS News and Stations and CBS Media Ventures, in October 2023. In this role, she reports to Wendy McMahon, president and CEO, CBS News and Stations and CBS Media Ventures, and is responsible for bringing together the teams across these businesses to create and share content to grow audience reach and impact, industry leadership and organizational effectiveness. In addition, Roark, who is based in New York, continues to oversee CBS-owned stations in New York, Philadelphia, Boston, Miami, Pittsburgh and Baltimore.
Roark assumed her current role after having served as president, CBS Stations, since August 2021. In addition to leading stations in the eastern half of the country, she was responsible for overseeing the creation and launch of the “Newsroom of the Future” and CBS News Detroit, a local news organization that was built from the ground up with a streaming-first mentality, at WWJ-TV in January 2023. She also continues to oversee the CBS Local News Innovation Lab, which is based Dallas-Fort Worth, where since 2022 a curated team of CBS News and Stations employees has been empowered to experiment with next-generation storytelling, including data journalism, and test new products, workflows and production models.
Most recently, Roark has overseen CBS News and Stations and CBS Media Ventures’ investments in data journalism as well as investigative and environmental reporting, including weather technology and climate coverage, in ways that benefit all of CBS News, Stations and Media Ventures’ brands.
Roark rejoined CBS in 2021 after spending seven years in Portland, first as general manager of CBS affiliate KOIN-TV, beginning in 2014; then as general manager of Fox affiliate KPTV-TV and MyNetwork station KPDX-TV since 2016.
Prior to that, Roark served for four years as vice president and news director at KTVT-TV and KTXA-TV, the CBS-owned stations in Dallas-Fort Worth. She joined CBS Stations in 2007 as assistant news director at WFOR-TV and WBFS-TV in Miami. Six months later, she was promoted to news director. While in Miami, she created an award-winning investigative unit, worked closely with CBS News’ 60 MINUTES on a Medicare fraud story and was responsible for the first on-air news story shot entirely with an iPhone.
Roark’s news background also includes positions with WESH-TV in Orlando, WTVJ-TV in Miami, WKYC-TV in Cleveland and WCMH-TV in Columbus, Ohio. An Ohio native, she began her career at WBNS-TV, the CBS affiliate in Columbus, after graduating from The Ohio State University with a bachelor’s degree in communications.
Roark is a Poynter Ethics Fellow and Carole Kneeland Fellowship alum. She has long been active in community organizations, including her serving as the board chair of the Boys and Girls Club of Portland, and holding board positions with Sport Oregon, Veterans' Legacies, the Dougy Center and the Oregon Association of Broadcasters. She is a three-time regional Emmy award winner and has received six regional Edward R. Murrow Awards.
Adrienne and her husband, Dave, are the proud parents of two sons, Alex and Stephen.
Roark assumed her current role after having served as president, CBS Stations, since August 2021. In addition to leading stations in the eastern half of the country, she was responsible for overseeing the creation and launch of the “Newsroom of the Future” and CBS News Detroit, a local news organization that was built from the ground up with a streaming-first mentality, at WWJ-TV in January 2023. She also continues to oversee the CBS Local News Innovation Lab, which is based Dallas-Fort Worth, where since 2022 a curated team of CBS News and Stations employees has been empowered to experiment with next-generation storytelling, including data journalism, and test new products, workflows and production models.
Most recently, Roark has overseen CBS News and Stations and CBS Media Ventures’ investments in data journalism as well as investigative and environmental reporting, including weather technology and climate coverage, in ways that benefit all of CBS News, Stations and Media Ventures’ brands.
Roark rejoined CBS in 2021 after spending seven years in Portland, first as general manager of CBS affiliate KOIN-TV, beginning in 2014; then as general manager of Fox affiliate KPTV-TV and MyNetwork station KPDX-TV since 2016.
Prior to that, Roark served for four years as vice president and news director at KTVT-TV and KTXA-TV, the CBS-owned stations in Dallas-Fort Worth. She joined CBS Stations in 2007 as assistant news director at WFOR-TV and WBFS-TV in Miami. Six months later, she was promoted to news director. While in Miami, she created an award-winning investigative unit, worked closely with CBS News’ 60 MINUTES on a Medicare fraud story and was responsible for the first on-air news story shot entirely with an iPhone.
Roark’s news background also includes positions with WESH-TV in Orlando, WTVJ-TV in Miami, WKYC-TV in Cleveland and WCMH-TV in Columbus, Ohio. An Ohio native, she began her career at WBNS-TV, the CBS affiliate in Columbus, after graduating from The Ohio State University with a bachelor’s degree in communications.
Roark is a Poynter Ethics Fellow and Carole Kneeland Fellowship alum. She has long been active in community organizations, including her serving as the board chair of the Boys and Girls Club of Portland, and holding board positions with Sport Oregon, Veterans' Legacies, the Dougy Center and the Oregon Association of Broadcasters. She is a three-time regional Emmy award winner and has received six regional Edward R. Murrow Awards.
Adrienne and her husband, Dave, are the proud parents of two sons, Alex and Stephen.
