David Rosen has global responsibility for leading Sony’s Ci Media Cloud SaaS business. As one of the original founders, he has grown the business from inception into the largest and most profitable SaaS company in Sony’s history. He is a valued technology thought leader within Media & Entertainment and has been a significant contributing force in bringing the reality of cloud based production and broadcast workflows to many of the largest media organizations in the world. Prior to launching Ci, David helped create the Digital Media Group within Sony Pictures where he was responsible for delivering solutions to enable the studio to transition from tape based to file based workflows. While at Sony Pictures, David also spent two years developing and bringing to market the Distribution Backbone, the industry’s first automated supply chain for post theatrical manufacturing and distribution. David started his career as a software developer and solutions consultant with Oracle Corporation where he consulted with fortune50 companies and multiple government agencies.